goop
Gwyneth Paltrow’s lifestyle brand known for its wellness-focused curation across beauty, fashion, and home.
ORIGIN
USA
PRICE TIER
premium
Launched by actress Gwyneth Paltrow in 2008 from her kitchen in London, Goop began as a weekly email newsletter for friends. It has since evolved into a significant lifestyle and e-commerce entity headquartered in Santa Monica, California, built on a foundation of curating products and conversations around holistic well-being. The brand is recognized for its distinctive, often controversial, approach to wellness, exploring everything from clean eating and non-toxic beauty to alternative health practices. Goop's core product lines include its own branded clean skincare, fragrances, and supplements, alongside a fashion label, GWYN (formerly G. Label), which offers timeless pieces crafted in Italy.
Featured Items
The Martini Emotional Detox Bath Soak
$40.00
Microderm Instant Glow Exfoliator
$125.00
Himalayan Salt Scrub Shampoo
$55.00
Vita-C Brightening Eye Cream
$58.00
Luminous Cleansing Balm
$68.00
Featherlash Lifting Serum Mascara
$28.00
Exfoliating Dark Spot Sleep Milk Serum
$105.00
All-in-One Nourishing Face Cream
$105.00
The Martini Emotional Detox Bath Soak
$40.00
Microderm Instant Glow Exfoliator
$125.00
Himalayan Salt Scrub Shampoo
$55.00
Vita-C Brightening Eye Cream
$58.00
Luminous Cleansing Balm
$68.00
Featherlash Lifting Serum Mascara
$28.00
Exfoliating Dark Spot Sleep Milk Serum
$105.00
All-in-One Nourishing Face Cream
$105.00