An American hat-making family since 1895, known for its heritage craftsmanship and iconic, animal-themed "The Farm" trucker hats.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1895 by Cassel Goorin, who sold hats from a horse-drawn cart in Pittsburgh, Goorin Bros. is a fourth-generation family-run hat company with deep American roots. After relocating to San Francisco in 1949, the brand expanded from a wholesale business into a national name, becoming the official headwear supplier for the 1960 Winter Olympics. While it built its reputation on classic shapes like fedoras and flatcaps, the brand has consistently adapted to cultural shifts, embracing sportswear and casual styles to remain relevant.