goruck
American brand known for its military-grade rucksacks and a global community built around rucking fitness.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2008 by former Green Beret Jason McCarthy and his wife Emily, Goruck began with a simple goal: to build a rucksack that met Special Forces quality standards and could thrive anywhere from Baghdad to New York City. This mission resulted in the GR1, a now-iconic backpack celebrated for its extreme durability and minimalist, functional design rooted in military gear principles. The brand's identity is deeply intertwined with its Special Forces heritage, emphasizing toughness, service, and building better communities.
Featured Items
Ruck Plate Carrier 3.0
$80.00
Achilles | Men's Weighted Vest
$119.00$195.00
Ruck Plate Carrier 3.0
$80.00
Achilles | Men's Weighted Vest
$119.00$195.00
Learn More
How GORUCK’s Jason McCarthy Built a Tribe by Getting Good at Doing Hard Things
This profile on founder Jason McCarthy explores the brand's philosophy of building a community through shared challenges, stemming from his Green Beret background. It covers the brand's origin and its evolution into a movement.
How Goruck’s Founder Turned A Cult-Like Following Into A Footwear Brand
Founder Jason McCarthy discusses the brand's journey and its strategic expansion from iconic rucksacks into the competitive footwear market, leveraging its dedicated community.
The Vet Who’s Leading a Rucking Revolution
An in-depth interview with founder Jason McCarthy that covers the origins of GORUCK, the philosophy behind rucking, and the vision that drives the brand's product design and community events.
GORUCK GRXC3 Berserker Viking | Unleash the Legend
A detailed look into the design and mythology behind the limited-edition GRXC3 'Viking' collaboration with Carryology, showcasing the brand's commitment to high-concept, premium projects.
Reebok and Goruck's New Collab Is Tougher Than Ever
This article covers the cross-industry collaboration between GORUCK and Reebok on the Nano X3 training shoe, highlighting how GORUCK is bringing its durability-focused design ethos to footwear.