goruck

Founded in 2008 by former Green Beret Jason McCarthy and his wife Emily, Goruck began with a simple goal: to build a rucksack that met Special Forces quality standards and could thrive anywhere from Baghdad to New York City. This mission resulted in the GR1, a now-iconic backpack celebrated for its extreme durability and minimalist, functional design rooted in military gear principles. The brand's identity is deeply intertwined with its Special Forces heritage, emphasizing toughness, service, and building better communities.

See more