Italian technical label reinterpreting military and workwear heritage with upcycled, high-performance fabrics for modern, utilitarian design.
ORIGIN
Italy
PRICE TIER
premium
GR10K is an Italian fashion label founded in 2017 by Anna Grassi, whose family has manufactured technical uniforms and workwear since 1925. Operating as a creative spin-off of the historic Grassi Alfredo SPA, the brand channels nearly a century of textile expertise into a contemporary context. GR10K re-appropriates deadstock and highly advanced materials—such as flame-retardant blends, GORE-TEX, and fabrics developed for bulletproof vests—to create garments that merge industrial function with a subversive design approach. The collections often feature deconstructed silhouettes and unexpected details, transforming the rigid utility of workwear into something more conceptual and culturally resonant.