gr10k

GR10K is an Italian fashion label founded in 2017 by Anna Grassi, whose family has manufactured technical uniforms and workwear since 1925. Operating as a creative spin-off of the historic Grassi Alfredo SPA, the brand channels nearly a century of textile expertise into a contemporary context. GR10K re-appropriates deadstock and highly advanced materials—such as flame-retardant blends, GORE-TEX, and fabrics developed for bulletproof vests—to create garments that merge industrial function with a subversive design approach. The collections often feature deconstructed silhouettes and unexpected details, transforming the rigid utility of workwear into something more conceptual and culturally resonant.

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