Australian bridal disruptor known for effortless, comfortable stretch-lace gowns and a bohemian, free-spirited aesthetic.
ORIGIN
Australia
PRICE TIER
luxury
Founded in 2010 on Australia’s Gold Coast, Grace Loves Lace disrupted the traditional bridal market by rejecting rigid corsetry in favor of effortless, free-spirited silhouettes. Founder Megan Ziems, disillusioned by the structured and restrictive "uniform" of conventional wedding dress shopping, launched the brand to serve the modern woman who values comfort as much as style. The label quickly gained global cult status—earning the title of “the world’s most pinned wedding dress” on Pinterest—for its signature stretch French lace and slip-style construction that allows brides to move, dance, and breathe freely.