American baby gear brand known for its reliable, accessible car seats, strollers, and the iconic Pack 'n Play.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1942 in Philadelphia, Pennsylvania, by Russell Gray and Robert Cone, Graco originally operated as a metal fabrication company before pivoting to baby products in 1955. The shift occurred when engineer Rex Thomas, inspired by watching his wife rock their baby, collaborated with David Saint to invent the Swyngomatic, the world’s first automatic baby swing. Today, Graco is a cornerstone of the global baby gear market, recognized for its practical, safety-focused approach to parenting essentials.