graff

Founded in 1960 by Laurence Graff in London, Graff is a vertically integrated high jewelry house that operates at the absolute pinnacle of the diamond market. The brand is defined by its uncompromising focus on rarity, prioritizing stones of remarkable size, color, and clarity over volume or seasonal trends. Graff controls the entire journey of its gemstones, from sourcing rough diamonds—often through its South African procurement division, Safdico—to cutting, polishing, and setting them in-house. This allows the house to maximize the brilliance and light performance of extraordinary gems, such as the historic 302-carat Graff Lesedi La Rona.

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