New York-based jeweler known for blending streetwise sophistication with meticulous, high-end craftsmanship for a celebrity clientele.
ORIGIN
USA
PRICE TIER
luxury
Greg Yuna, a Queens-born artist, has carved a distinct niche in the luxury market by merging New York's raw energy with exacting fine jewelry standards. After learning the trade in his family's Diamond District business, he founded his own brand in 2017, quickly earning the moniker “The Cleanest” for his obsessive attention to detail. His work eschews overt flash for refined artistry, favoring brushed gold finishes and thoughtful, sandblasted textures that highlight the craftsmanship over sheer carat weight. The brand's signature is custom, narrative-driven pieces that resonate with a clientele of A-list athletes and musicians, including Floyd Mayweather, Drake, and Rihanna.