New York-based jeweler known for blending streetwise sophistication with meticulous, high-end craftsmanship for a celebrity clientele.
ORIGIN
USA
PRICE TIER
luxury
SPECIALIZATION
UNISEX
Greg Yuna, a Queens-born artist, has carved a distinct niche in the luxury market by merging New York's raw energy with exacting fine jewelry standards. After learning the trade in his family's Diamond District business, he founded his own brand in 2017, quickly earning the moniker “The Cleanest” for his obsessive attention to detail. His work eschews overt flash for refined artistry, favoring brushed gold finishes and thoughtful, sandblasted textures that highlight the craftsmanship over sheer carat weight. The brand's signature is custom, narrative-driven pieces that resonate with a clientele of A-list athletes and musicians, including Floyd Mayweather, Drake, and Rihanna.
$1,000.00
$28,000.00
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$1,250.00
$28,000.00
$18,000.00
$3,700.00
$1,000.00
$28,000.00
$20,000.00
$1,250.00
$28,000.00
$18,000.00
$3,700.00

This in-depth profile covers Greg Yuna's founder story, from his upbringing in Queens and early career shifts to establishing his own brand in the Diamond District. Yuna discusses his creative process, design philosophy, and the story behind creating a notable memorial pendant for Nipsey Hussle.

This article details the making of the movie 'Uncut Gems' and highlights Greg Yuna's significant cultural collaboration on the film. It notes his role as an advisor and his appearance in the movie, which leveraged his real-life expertise to bring authenticity to the film's depiction of the Diamond District.

In this feature for GQ's 'On the Rocks' series, Greg Yuna provides a detailed look at his signature pieces, from custom pendants for artists like Lil Yachty to his process for 'busting down' luxury watches. He shares insights into his design ethos, his artistic vision for jewelry, and what makes his work unique in the Diamond District.