grlfrnd

GRLFRND is a Los Angeles-based denim brand launched in 2016 as an in-house label by e-commerce giant REVOLVE. Conceptualized to solve the challenge of finding vintage jeans with a perfect, modern fit, the brand merges the aesthetic of retro denim with contemporary tailoring. Its identity is heavily inspired by the effortless off-duty style of '90s supermodels like Cindy Crawford and Naomi Campbell, with specific jean styles often named after iconic models. The collections, designed and made in Los Angeles, feature a range of silhouettes from high-rise straight-legs to skinny fits and cut-off shorts, all crafted to be timeless wardrobe staples.

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