Los Angeles-based sustainable basics brand known for its vertically integrated manufacturing and upcycled plant-based dyes.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2010 by Rob Lohman and Matt Boelk in Los Angeles, Groceries Apparel emerged as a pioneer in localized, vertically integrated sustainable manufacturing. Operating out of its own California factory, the brand built its identity around a "seed to skin" philosophy, prioritizing traceability and non-toxic production. Groceries Apparel is known for its relaxed, minimalist basics and activewear, crafted from organic cotton, hemp, and eucalyptus Tencel. A defining element of the brand's approach is its innovative use of upcycled food waste—such as avocado pits, coffee grounds, and pomegranate rinds—to create natural, plant-based dyes.