ground up

New York-based footwear manufacturer known for its licensed character designs and vibrant, fandom-driven sneakers.

ORIGIN

United States

PRICE TIER

affordable

Ground Up International is a New York-based footwear manufacturer specializing in licensed and fandom-driven designs. Led by CEO Jack Gindi, the brand has built a reputation for translating popular entertainment properties—ranging from Disney and Marvel to video game franchises—into playful, trend-forward footwear for the whole family. Ground Up focuses on creating accessible, expressive shoes that allow fans to wear their favorite characters, offering everything from vibrant high-top sneakers and slip-ons to cozy slides and clogs.

ground up

Featured Items

Dora The Explorer Light Up (Toddler)

Super Mario High-Top (Little Kid/Big Kid)

Stitch & Angel Clog (Little Kid)

Disney Princess Play Heels (Toddler/Little Kid)

Spiderman High-Top Sneakers (Little Kid)

Mario and Luifi Scuff Slippers (Little Kid/Big Kid)

Bluey Sherpa Sandals (Toddler)

Frozen Elsa and Anna Play Heels (Toddler/Little Kid)