Italian heritage footwear brand prioritizing children’s foot health with natural materials and ergonomic design.
ORIGIN
Italy
PRICE TIER
mid
SPECIALIZATION
KIDS
Founded in 1949 in Vicenza by brothers Giovanni and Francesco Berdin, Grünland is a historic Italian footwear house rooted in the philosophy that "well-being is natural." Originally established to create durable, comfortable shoes for the Euganean Hills region, the brand has evolved into a family-focused label known for its dedication to anatomical health and material quality. The Junior line translates this heritage into children’s footwear, emphasizing physiological support for growing feet through proprietary technologies like the flexible "Conforma" sole and moisture-wicking "Dry-Soft" insoles.
$35.00$81.00
$50.00$81.00
$35.00$81.00
$50.00$81.00
A leadership profile of CEO Matteo Berdin outlining the company's organizational structure, financial turnover, and strategic direction for the Grünland and Grünland Junior brands.

A detailed overview of the Grünland Junior collection launch, recounting the founder story of brothers Giovanni and Francesco Berdin and the brand's 'well-being is natural' philosophy.
A case study featuring insights from CEO Matteo Berdin on the brand's digital transformation and history, highlighting the family's commitment to innovation since its 1949 founding.