Italian fashion label known for its rock-glam womenswear and "revintage" approach to design.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in Carpi, Italy, in 2000 by Alessandra Marchi—a designer with family ties to the Liu Jo fashion group—Aniye By channels a rebellious, music-inspired spirit into contemporary womenswear. The brand’s signature is a “revintage” design approach, where historical fashion elements are reinterpreted with a modern, unconventional twist. This results in a distinctive mix of rock-glam and romanticism, seen in collections filled with tulle dresses, animal prints, tailored blazers, and graphic tees. Music is a core source of inspiration, with collections often referencing rock icons like David Bowie and The Rolling Stones.

A review of the Aniye Records (Aniye By) Spring Summer 2025 collection, highlighting its rebellious, rock-inspired aesthetic. The article discusses how the collection empowers individuality through daring combinations of edgy materials and sultry silhouettes, positioning fashion as a performance.

This profile on the retailer Comme Toi describes Aniye By's founding in 2000 by Alessandra Marchi. It explains the brand's "Revintage" design philosophy, which reinterprets historical classics with a contemporary, rebellious, and rock-inspired twist.