Turkish luxury brand known for its Mediterranean-inspired linen dresses and feminine, vintage-influenced resort wear.
ORIGIN
Turkey
PRICE TIER
luxury
Founded in 2017 by Parsons-trained designer Gül Hürgel, the Istanbul-based brand captures the essence of a Mediterranean lifestyle. The label is celebrated for its feminine and nostalgic resort wear, crafted predominantly from light, airy linen. Drawing inspiration from coastal towns like Portofino and Positano, as well as her Turkish heritage, Hürgel creates collections defined by romantic silhouettes, delicate prints, and signature ruffled details. The core of the brand lies in its effortless dresses, which range from flowing maxis to chic midis, designed to be both comfortable and elegant.