Italian accessories brand known for its playful and modern handbags made from colorful, industrial PVC.
ORIGIN
Italy
PRICE TIER
contemporary
Launched in 2014 by Florentine designer Gianni Chiarini, GUM Design was born from an unconventional idea: to reimagine classic handbag silhouettes with industrial materials. Inspired by a rubber shoe with a saffiano texture print, Chiarini, who comes from a background in traditional leather goods, began crafting bags from PVC. The result is a line of accessories celebrated for its vibrant colors, striking prints, and surprising durability. The brand’s signature is its fusion of minimalist, sculpted shapes with playful, on-trend details like bold patterns, metallic finishes, and statement studs.