American heritage toy brand known for its signature huggable teddy bears and craft-focused plush designs.
ORIGIN
United States
PRICE TIER
premium
Founded in 1898 by German immigrant Adolf Gund in Norwalk, Connecticut, Gund is America's oldest manufacturer of soft toys. The brand pioneered the modern plush industry by prioritizing huggability, introducing under-stuffed designs that revolutionized the tactile experience of stuffed animals. Gund's core product lines—ranging from classic teddy bears like the iconic crescent-faced Snuffles to modern character collaborations—are defined by their ultra-soft materials, durable stitching, and timeless appeal.