Italian streetwear brand known for its iconic daisy logo and defining 2000s youth culture.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 1999 by Matteo Cambi in Italy, Guru became a defining symbol of early 2000s youth culture with its iconic six-petal daisy logo. The brand started with a simple collection of T-shirts and sweatshirts, quickly achieving phenomenal success through savvy marketing and associations with Italian celebrities and sports figures. At its peak, Guru's logo was ubiquitous, representing a blend of irreverent street style and pop culture. The brand expanded to include children's lines and denim, becoming a global phenomenon.