British menswear brand known for its tailored swim shorts that blend sartorial details with versatile, sustainable design.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2019 by Henry Wombell, GUSARI is a British menswear label created to redefine the luxury swimwear market. Observing a lack of innovation in men's beachwear, the brand introduced swim shorts featuring classic tailoring elements like side-fasteners, pleats, and bespoke hardware, typically associated with formal trousers. This signature approach creates a versatile garment designed to transition seamlessly from the pool to a lunch reservation. The brand's debut style, 'The London', established its core principle of combining sartorial elegance with functional, quick-drying fabrics.