An accessible Swiss-made watch brand known for its bold, Italian-inspired designs and contemporary, fashion-forward style.
ORIGIN
SWITZERLAND
PRICE TIER
contemporary
GV2 is the modern, style-driven diffusion line of the historic Swiss watch brand Gevril. Launched in 2001 after watch industry veteran Samuel Friedmann acquired and revitalized the Gevril name, GV2 was created to offer Swiss-made timepieces at a more accessible price point. While its parent brand honors a legacy dating back to the 18th century, GV2 channels a contemporary spirit, blending Swiss assembly with vibrant, Italian-influenced aesthetics. The brand is recognized for its imaginative and often colorful designs that stand apart from traditional watchmaking conventions.