American luxury label by Gwyneth Paltrow offering minimalist, Italian-made wardrobe staples and understated, craft-focused design.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2025 in New York by Gwyneth Paltrow, whose penchant for bespoke tailoring shapes the brand's aesthetic, Gwyn represents the evolution of Goop’s former in-house clothing line into a standalone luxury label. Designed in collaboration with former The Row alum Sofía Menassé, the brand pivots away from a breezy California look toward a more refined, international sensibility.