Contemporary childrenswear brand offering versatile, trend-forward girls' clothing with a focus on clean lines and everyday comfort.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2001 as a premium denim label by Michael and Nicole Colovos, Habitual was acquired and relaunched by Mamiye Brothers in 2018, expanding its reach with the introduction of H by Habitual (also known as Habitual Girl). Based in New York, the brand translates contemporary women's sportswear into stylish, age-appropriate childrenswear.