h2ofagerholt

Established in 2019, H2OFagerholt is a Copenhagen-based fashion brand born from a collaboration between the Danish sportswear company H2O and the mother-daughter design team, Julie and Bex Fagerholt. The brand was created to fill the space between technical activewear and contemporary fashion, combining H2O's four decades of expertise in functional garments with the Fagerholts' modern, playful aesthetic. The collections are designed to be adaptable and resilient, suitable for an active, everyday lifestyle that embraces the unpredictable Scandinavian climate. Core products include technically advanced outerwear, premium quality sweatsuits, and versatile layers, all characterized by a minimalist yet distinct design approach. The brand has gained recognition in the Scandinavian fashion scene for its meticulous craftsmanship and commitment to design excellence, creating pieces that are both functional and fashion-forward.