Japanese clean beauty brand known for its additive-free skincare and signature 99.9% pure squalane oil.
ORIGIN
Japan
PRICE TIER
premium
Founded in 1983 in Hokkaido, Japan, HABA—an acronym for "Health Aid Beauty Aid"—is a pioneer in additive-free skincare. The brand was built on the philosophy of maximizing the skin's natural healing power by providing only essential ingredients. HABA strictly avoids parabens, artificial fragrances, mineral oils, tar colors, and petrochemical surfactants, making it a trusted staple for sensitive and compromised skin.