New York-based streetwear brand translating Harif Guzman’s provocative street art into graphic-heavy, avant-garde apparel.
ORIGIN
USA
PRICE TIER
luxury
Haculla is a designer streetwear brand founded in 2015 as a collaboration between creative director Jon Koon and contemporary artist Harif Guzman. Rooted in the raw energy of New York City's downtown art scene, the brand serves as a wearable canvas for Guzman's two decades of street art, particularly his iconic “Haculla” character. The collection is defined by a dark, provocative, and often playful aesthetic, transforming Guzman's signature skeletal figures and bold graphics into intricate embroideries and prints on clothing.