haculla

Haculla is a designer streetwear brand founded in 2015 as a collaboration between creative director Jon Koon and contemporary artist Harif Guzman. Rooted in the raw energy of New York City's downtown art scene, the brand serves as a wearable canvas for Guzman's two decades of street art, particularly his iconic “Haculla” character. The collection is defined by a dark, provocative, and often playful aesthetic, transforming Guzman's signature skeletal figures and bold graphics into intricate embroideries and prints on clothing.

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