Swedish outdoor performance brand known for its technical innovation, sustainable 'Outsiders by Nature' ethos, and functional, minimalist design.
ORIGIN
Sweden
PRICE TIER
premium
Founded in 1914 by Wiktor Haglöf in a small cabin in Torsång, Sweden, Haglöfs has evolved from a humble backpack manufacturer into one of the Nordic region’s most respected technical outdoor brands. Originally created to serve local foresters who needed durable gear for harsh climates, the brand remains deeply rooted in its Swedish heritage, prioritizing functional purity and resilience against the elements. Haglöfs is widely recognized for its "Outsiders by Nature" philosophy, which champions accessibility to the outdoors without compromising on environmental responsibility.