hai

Established in London in 2018 by Tessa Vermeulen, Hai began with a focus on the versatility of silk. Vermeulen's upbringing between China and The Netherlands, particularly her time in Shanghai, instilled a deep appreciation for the quality and craftsmanship of silk, which became a cornerstone of the brand. Hai's designs fuse traditional influences with streamlined, modern shapes to create sleek, feminine pieces.\n\nInitially centered on silk bags and accessories, the brand has since expanded to include ready-to-wear, incorporating other fine materials like velvet, lace, and pearls. The collections, which now feature dresses, shirts, skirts, and shoes, are guided by a sense of romance and nostalgia. Hai operates on a seasonless logic, creating timeless styles designed to be durable and worn repeatedly, rather than following a traditional fashion calendar. The brand produces in small quantities to avoid overproduction, with its silk sustainably sourced and ethically produced in Suzhou, China, and ready-to-wear crafted in both London and Suzhou.