half caked
Indie beauty brand known for its nostalgic, retro-inspired packaging and vibrant, vegan makeup essentials.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2016 by sisters Nicole Masifilo and Erica Thompson in Tampa, Florida, Half Caked is an indie beauty brand built on the nostalgic bond of sharing makeup with a sibling. Born out of a desire to bridge the gap between overwhelming market saturation and reliable product performance, the brand focuses on creating high-quality, playful cosmetics that do not compromise on skin health. Thompson, who suffers from Rosacea, ensures that all formulations are gentle and free from common irritants, cementing the brand's commitment to clean, 100% vegan, and cruelty-free beauty.
Featured Items
Maybe Baby In Sync Liquid Blush
$1,000.00
1.0 Get Fluffed Brow Gel
$900.00
Go DJ Crystal Baller Magical Loose Glitter
$800.00
Milkshake Crystal Baller Loose Glitter
$800.00
Pretty Princess Instant Crush Lip Gloss
$900.00
Dark Brown 3.0 Get Fluffed Brow Definer Pencil
$1,000.00
Dollhouse Candy Paint Cheek And Lip Tint
$900.00
Clear Cut Instant Crush Lip Gloss
$900.00
Maybe Baby In Sync Liquid Blush
$1,000.00
1.0 Get Fluffed Brow Gel
$900.00
Go DJ Crystal Baller Magical Loose Glitter
$800.00
Milkshake Crystal Baller Loose Glitter
$800.00
Pretty Princess Instant Crush Lip Gloss
$900.00
Dark Brown 3.0 Get Fluffed Brow Definer Pencil
$1,000.00
Dollhouse Candy Paint Cheek And Lip Tint
$900.00
Clear Cut Instant Crush Lip Gloss
$900.00