Olympian-founded women's ski and outdoor brand known for its fashion-forward, functional, and colorful technical apparel.
ORIGIN
United States
PRICE TIER
premium
Launched in 2020, Halfdays was founded by Olympic skier Kiley McKinnon, along with Ariana Ferwerda and Karelle Golda, to challenge the male-dominated skiwear industry. Born from McKinnon’s frustration with ill-fitting “unisex” gear she wore while competing, the Colorado-based brand offers a women-first approach to technical apparel. Halfdays blends mountain-ready performance with a modern design focus, rooted in fashion, function, and fit. The brand is known for its vibrant, tonal color palettes and flattering silhouettes, moving beyond the industry’s “shrink it and pink it” habit.