American heritage brand known for creating emotional connections through greeting cards and collectible Keepsake holiday ornaments.
ORIGIN
United States
PRICE TIER
mid
Founded in 1910 by teenage entrepreneur J.C. Hall in Kansas City, Missouri, Hallmark has grown from a postcard business into a global symbol of celebrating relationships and life's moments. Initially established as Hall Brothers, the company adopted the "Hallmark" name in 1928, a nod to the quality mark used by goldsmiths, and built its identity on the slogan, "When you care enough to send the very best." While its core business remains greeting cards and gift wrap, Hallmark has become synonymous with holiday traditions, largely through its line of Hallmark Keepsake Ornaments, which debuted in 1973 and fostered a dedicated collector community.