Gen Z–focused hair color brand known for its ammonia-free foam dyes and collegiate partnerships.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2021 by Kathryn Winokur, a former marketing executive who noticed a gap in the market after a summer intern’s at-home dye disaster, Hally Hair reimagines hair color as a fun, low-commitment accessory. Positioning itself as “makeup for your hair,” the brand targets Gen Z consumers with clean, ammonia-free formulations designed to be as easy to apply as they are to wash out. The product lineup is anchored by *Color Cloud*, a demi-permanent foaming dye, and *Shade Stix*, temporary hair makeup wands that have become a staple for game days and festivals.