A Swiss heritage brand known for its understated luxury, natural fiber underpinnings, and enduring, craft-focused design.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in Switzerland in 1884, Hanro is a heritage brand built on the principle of “understated luxury.” From its inception, the company pioneered the use of circular knitting machines to produce exceptionally comfortable undergarments from natural fibers, a contribution that helped liberate women from the restrictive corsets of the era. This focus on high-quality materials—like mercerized cotton, silk, and merino wool—and meticulous European craftsmanship remains the bedrock of the brand. Its collections of lingerie, sleepwear, and loungewear for men and women are defined by a minimalist and timeless style, prioritizing immaculate fit and sensory comfort over fleeting trends.