Australian fashion label known for its design ethos of 'femininity with bite' and timeless, wearable pieces.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 2012 by Ainsley Hansen, Hansen & Gretel is an Australian womenswear label that embodies a design philosophy of “femininity with bite.” The brand’s name reflects its core concept, with ‘Hansen’ representing a masculine edge inspired by the founder's father, and ‘Gretel’ symbolizing the journey of womanhood. The collections feature sharp, uncomplicated silhouettes that compliment the female form, often with a masculine undertone. The brand is recognized for its wearable, everyday fashion that doesn't compromise on a sense of feminine sex appeal.