hanyul

Founded in 2007 by the beauty conglomerate Amorepacific, Hanyul is a modern skincare brand that reinterprets traditional Korean folk medicine, known as *Hanbang*, for a contemporary audience. Unlike its ultra-luxury sister brand Sulwhasoo, Hanyul offers a more accessible, daily-driver approach to herbal skincare, focusing on the "wisdom of mothers" passed down through generations. The brand is celebrated for its use of indigenous Korean ingredients—such as Yeoju rice, Ganghwa artemisia (mugwort), and Goheung yuja—which are harvested seasonally and processed using traditional fermentation methods to maximize potency.

See more