Italian womenswear brand known for its contemporary, total-look collections rooted in traditional tailoring and quality craftsmanship.
ORIGIN
Italy
PRICE TIER
contemporary
Happy 25 is an Italian womenswear brand launched in 2011 by the New Come On group, a company with over three decades of experience in menswear. The brand began with a capsule collection of outerwear, but due to its immediate success with buyers, it quickly expanded into a complete total-look line for women. The Pelinga family, owners of the group, have since dedicated significant resources to growing Happy 25. Today, the brand is recognized for its collections that are positioned in high-quality retail locations.