Jaipur-based label known for its use of vintage textiles and traditional Indian craftsmanship in contemporary menswear.
ORIGIN
India
PRICE TIER
luxury
Launched in 2019 by Harsh Agarwal, an economics graduate turned self-taught designer, Harago is a Jaipur-based brand rooted in India’s rich textile heritage. The label is celebrated for transforming vintage fabrics, deadstock materials, and handwoven textiles into contemporary menswear with a relaxed, resort-wear character. Agarwal, inspired by his family’s collection of heirloom textiles, collaborates directly with artisans across India to utilize and revive traditional techniques like cross-stitch, Kantha, and block-printing, creating simple, wearable silhouettes. This hands-on, craft-focused approach means many pieces are one-of-a-kind, telling a story of cultural preservation.