American motorcycle brand known for its heritage leather jackets, vintage-inspired tees, and rebellious moto-culture lifestyle.
ORIGIN
United States
PRICE TIER
premium
Founded in 1903 in Milwaukee, Wisconsin, Harley-Davidson is an iconic American motorcycle manufacturer that has evolved into a global lifestyle and apparel brand. Originally producing functional riding gear in 1912 to protect riders from the elements, the brand's clothing division quickly became synonymous with the rebellious spirit of the open road. The brand's aesthetic is deeply rooted in Americana, characterized by rugged leather jackets, vintage graphic tees, and heavy-duty denim. The introduction of the classic black leather riding jacket in 1947 cemented Harley-Davidson's cultural influence, later popularized by Hollywood stars and rock legends who sought to embody its countercultural ethos.