Direct-to-consumer intimates brand known for its comfortable, everyday basics and strong female-empowerment ethos.
ORIGIN
United States
PRICE TIER
mid
Founded in 2016 by Wharton graduates Jenna Kerner and Jane Fisher, Harper Wilde is a Los Angeles-based direct-to-consumer intimates brand built on the premise of taking the frustration out of bra shopping. Frustrated by the hyper-sexualized and overpriced lingerie market, the founders set out to create comfortable, fairly priced, and ethically made everyday basics. The brand’s core product lines—such as the best-selling Bliss bralette and the Base T-shirt bra—are designed with a comfort-first approach, prioritizing soft fabrics, inclusive sizing, and simple silhouettes over lace and heavy padding.