Korean vegan skincare brand known for its fermented black rice-infused formulas and sustainable, minimalist design.
ORIGIN
South Korea
PRICE TIER
affordable
Haruharu Wonder is a Korean lifestyle skincare brand dedicated to clean, vegan, and effective daily routines. The name, which translates to “everyday” in Korean, reflects its philosophy of making small, consistent changes for long-term skin health. Founded in 2018 by Jae Won Jeong, who brought a background in art and design to the brand's creative identity, Haruharu Wonder prioritizes natural, plant-powered ingredients, with formulas containing over 95% natural components. The brand's signature is its use of patented fermented black rice, a powerful antioxidant that protects the skin, combined with its Ultra Deep Technology that enhances the delivery of active ingredients.