New York maternity brand known for its versatile, elevated clothing designed for all stages of motherhood.
ORIGIN
United States
PRICE TIER
premium
Founded in 2011 in New York City by Ariane Goldman, a former Wall Street professional who sought chic alternatives to traditional pregnancy wear, HATCH was created to offer elevated maternity solutions. The brand focuses on versatile, timeless silhouettes designed to be worn before, during, and after pregnancy. HATCH’s core offerings include relaxed denim with signature wedge features, soft knit loungewear, and tailored jumpsuits, all crafted to accommodate changing bodies without sacrificing personal style. In addition to apparel, the brand expanded into clean beauty with HATCH Mama, offering plant-based skincare like belly oils and balms tailored for pregnancy and postpartum needs.