British streetwear label known for its 1990s rave-inspired graphics and heavyweight organic cotton basics.
ORIGIN
United Kingdom
PRICE TIER
mid
Founded in 1990 by Anthony Cooper in London's Camden Market, Have A Nice Day emerged as a defining label of the UK's underground rave scene. Originally starting as a t-shirt concession in a second-hand clothing store, the brand quickly developed its own identity through brightly colored, oversized sportswear and distinctive hand-drawn graphics. The label became known for its cult sub-brands and characters, including Sam The Man, Shurl The Girl, and Dready, which resonated deeply with the 90s club kid and music subcultures.