Hawaiian lifestyle brand known for its small-batch, vintage-inspired sweatshirts featuring hand-stitched felt appliqués.
ORIGIN
United States
PRICE TIER
premium
Founded by Kailua-based artist Joe Sparks, The Hawaiian Standard Co. is a niche lifestyle and apparel brand rooted in the surf and coastal culture of Hawaii. Operating on a small-batch production model, the brand is best known for its vintage-inspired sweatshirts and heavy cotton canvas banners that celebrate the islands' neighborhoods and beaches.

$180.00

$170.00

$170.00

$170.00

$170.00

$180.00

$170.00

$170.00

$170.00

$170.00