hawthorne

Founded in 2016 in New York City by childhood friends Brian Jeong and Phil Wong, Hawthorne is a data-driven men's personal care brand that bridges the gap between mass-market drugstore staples and high-end department store luxury. Recognizing that men's grooming needs were evolving faster than the market, the founders launched Hawthorne with a proprietary algorithm that uses a simple quiz to tailor products to an individual's body chemistry, skin type, and lifestyle.

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