A New York-based brand known for its bohemian spirit and blending East Coast polish with West Coast ease. [1]
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2009 in downtown New York City by a team of minority women, Heartloom offers a blend of East Coast sophistication and relaxed West Coast style. The brand has built its identity on creating wardrobe staples and statement pieces that feel both current and timeless. With an aesthetic rooted in a modern bohemian spirit, its collections feature soft knits, signature laid-back silhouettes, and feminine, vintage-inspired prints. Core products often include delicately detailed dresses, cozy sweaters, and versatile tops designed for an on-the-go woman who values both style and comfort.