New York-based sub-label known for its gender-fluid, Y2K-inspired streetwear and nostalgic grunge design.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2020 by legendary American designer Marc Jacobs and creative director Ava Nirui, Heaven by Marc Jacobs serves as a polysexual, youth-driven sub-label rooted in 1990s and early 2000s nostalgia. Drawing heavily from Jacobs’ own subversive design history—most notably his infamous 1993 grunge collection—the brand channels teenage angst and subcultural aesthetics into a contemporary wardrobe.