A London-based brand reinventing women's foundationwear with a focus on body-positive, high-tech hosiery and shapewear.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in London in 2015 by Edzard van der Wyck and Toby Darbyshire, Heist was launched with the mission to liberate women from disappointing underwear. The brand started by redesigning tights, a product category that had seen little innovation for decades. After extensive research involving 67 women and 196 samples, Heist developed its signature seamless tights, which feature a high thread count and an adaptive, comfortable waistband that eliminates digging and sagging. This data-driven and science-led approach set the tone for the brand's expansion.