helena rose

Founded in 2019 by childhood friends Sharon Giloh and Orly Atias, Helena Rose is a Los Angeles-based fine jewelry brand born from a shared reverence for antique craftsmanship. Giloh, a GIA-certified gemologist who grew up in her family’s downtown LA diamond business, and Atias, a curator of vintage estate jewelry, named the brand as an homage to their mothers. This deep-rooted appreciation for heirloom quality directly informs the brand's aesthetic, which balances nostalgic symbolism with modern, casual sophistication. Helena Rose is defined by its meticulously handcrafted pieces, including signature chunky initial rings, slide-on charms, and layered chain necklaces. The collections are designed to be mixed, matched, and lived in, transitioning effortlessly from everyday wear to formal occasions.

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