Direct-to-consumer sleep brand known for its personalized, quiz-driven approach to hybrid mattress design.
ORIGIN
United States
PRICE TIER
premium
Helix Sleep, founded in 2015 in New York City by Jerry Lin, Kristian von Rickenbach, and Adam Tishman, emerged as a pioneer in the direct-to-consumer mattress industry. Built on the premise that sleep is highly individual, the brand disrupted the one-size-fits-all model by introducing a proprietary sleep quiz that matches customers with tailored hybrid mattresses based on body type, sleep position, and firmness preferences.