Norwegian performance brand known for its professional-grade ski and sailing gear and pioneering waterproof fabric technology.
ORIGIN
Norway
PRICE TIER
premium
Founded in Norway in 1877, Helly Hansen was born from sea captain Helly Juell Hansen’s quest for better protection against the harsh Nordic elements. Together with his wife Maren Margarethe, he began producing waterproof oilskin jackets from coarse linen soaked in linseed oil, establishing a legacy of creating durable gear for punishing conditions. The brand’s identity is built on a history of material innovation, from developing the first supple, waterproof Helox fabric in 1949 to inventing the first technical baselayer, LIFA®, in the 1970s, which established the 3-Layer System as an industry standard. This relentless focus on function has made Helly Hansen the trusted choice for sailing and ski professionals, with its uniforms worn by over 55,000 professionals at more than 200 ski resorts worldwide.