henry rose

Launched in 2019 by actress Michelle Pfeiffer, Henry Rose was born from her quest for a fine fragrance that didn’t require sacrificing safety for quality. After discovering the lack of ingredient transparency in the perfume industry, Pfeiffer created a line of genderless scents with a commitment to disclosing 100% of its formulations. This initiative established a new precedent in personal care, making Henry Rose the first fine fragrance to be both EWG Verified® and Cradle to Cradle Certified™, two of the strictest standards for health and environmental safety. The brand’s core products are its collection of fine fragrances, such as the popular "Jake's House" and "Torn," which are formulated by leading fragrance house IFF. These scents are created from a carefully vetted palette of safe synthetic and natural ingredients. The collection, which also includes body care and home products, embodies a minimalist and modern style. Henry Rose appeals to a health-conscious consumer who values sustainability, with packaging that utilizes recycled glass and compostable soy caps. By pioneering transparency in a traditionally opaque industry, the brand has carved out a distinct position in the clean beauty landscape.