herbar

Founded in 2020 by Catarina Oliveira and Rui Liu, Herbar is a Berlin-based beauty brand that bridges ancient Traditional Chinese Medicine (TCM) with contemporary skincare science. Born from the founders' shared personal journeys with health and recovery—Oliveira is a former marathon runner and Liu has a background in clinical nutrition—the brand focuses on the restorative power of adaptogenic fungi and herbs. Herbar challenges the clinical, sterile aesthetic of the wellness industry with a "trippy," 1960s-inspired visual identity designed to evoke a sensory, magical experience.

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